By Chris Vasquez May 21, 2024

One of the most important things about any email you send is the subject line. A good subject line can make the difference between someone being curious enough to open or choosing to skim right past.

I write our weekly newsletter with my friends Chelsea and Sean, so I’m personally familiar with how hard and stressful it can feel when it comes time to write a good subject line. Thankfully I have the support of the email experts at AWeber to review and help me.

We’ve just released a subject assistant that takes the same expertise I benefit from and packages it up to help you feel more confident when it comes time to hit the send button.

The subject assistant does two things:

1 – Makes sure you never send with an incomplete subject line or missing preheader text (the summary text that appears alongside your subject line in inboxes) by consolidating them into a single panel.

2 – Helps you write better subject lines by giving you suggestions based on the best practices we’ve learned over the last 25 years as an email marketing platform.

The subject assistant is available to everyone today, so you can jump right into any draft and use it to double check your subject lines right now.

And this is just the beginning. We’ve got an update coming that’s going to basically give you an expert email marketer to help you actually write your subject lines based on your message content.